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Because nothing says “lay off the huaraches, enchiladas and tamales, Alejandro and Miguel” like a text message from the National Institutes of Health.
The National Institutes of Health is spending more than $400,000 sending text messages to Latino men to encourage them to exercise. The University of California, San Diego is conducting the study, which is attempting to employ the “low-cost” strategy of using cell phones to reach Mexican-Americans. “Mexican-American men report high rates of inactivity and related health conditions. The proposed study seeks to promote physical activity among this at-risk, understudied population by developing interactive and […]
Continue Reading — Feds Spend $406,875 Texting Latino Men Telling Them to Exercise
If the federal government can waste money text messaging Mexicanos about their weight, the federal government can locate, detain and deport them.
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