Independent Sentinel by S. Noble
Starbucks has eliminated the Christmas theme from their holiday cups and replaced if with a multicultural, diverse red cup. Instead of reindeer, snowflakes and snowmen, they want to represent all of us and all holidays, even though the holiday is called CHRISTMAS.
This is from their statement:
…Since 1997 Starbucks has served its holiday beverages in a unique cup, starting with a jazz-themed design in jewel tones of deeper reds, greens and blues. Every year since, the cup has told a story of the holidays by featuring symbols of the season from vintage ornaments and hand-drawn reindeer to modern vector-illustrated characters.
“In the past, we have told stories with our holiday cups designs,” said Fields. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”
“Starbucks has become a place of sanctuary during the holidays,” he said. “We’re embracing the simplicity and the quietness of it. It’s [a] more open way to usher in the holiday.”
One more reason for to never set another foot into Starbucks again.