duck duck go

Financial Post – Tech Desk

Privacy-focused search engine DuckDuckGo has attracted of news users in the wake of revelations that Google and other prominent tech firms have been handing over user data to U.S. intelligence agencies.

Traffic to the five-year old search site, which says it doesn’t store users’ information, has jumped 33% in the two weeks since news of the snooping scandal first broke, founder and CEO Gabriel Weinberg told CNBC this week….

Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name (Article from Search Engine Land 01/26/2011)

Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, promising to “fix” the “broken” search we all allegedly pitifully struggle with today. In virtually every instance that I can remember, these promises over-hype and under-deliver, rarely offering something that becomes part of my regular search arsenal.

But the bizarrely-named DuckDuckGo is different, for a number of reasons. First and foremost, it’s actually a very good search engine—and it truly can do useful things. Second, the creator of DuckDuckGo has a nearly maniacal obsession with privacy, and has built very powerful tools into the search engine that go to great lengths to keep your queries (and your identity) anonymous.

DuckDuckGo is also remarkable in that it’s the creation of a single individual, serial entrepreneur and angel investor Gabriel Weinberg. And rather than hyping his creation as so many others do, Weinberg has kept a comparatively low profile, doing little to promote the search engine since launching it in September 2008. Despite this, DuckDuckGo has developed quite a following, with 5 million search queries this month….

The Illusion of Freedom

Post revelations of the NSA spying on Americans and DuckDuckGo having experienced a 50% traffic increase in just eight days far too many  remain clueless and unaware of the fact that their privacy being under threat.

In a Pew Report: 65% View Personalized Search as Bad; 73% See it as Privacy Invasion.  Yet, out of those who talk the talk, many are not walking the walk.

Search Engine Land

… if you look at what people actually do, virtually none of them make efforts to have more private search.

Duck Duck Go’s growth is an excellent case study to prove this. Despite it growing, it’s not grown anywhere near the amount to reflect any substantial or even mildly notable switching by the searching public….

I do not have to tell you that most of these nimrods that go through life with their head in the ground are the first ones to tell a concerned friend, parent, grandparent, aunt or uncle to stay out of their business.